TikTok is currently the most downloaded app in the world, with over one billion monthly active users. It has become more than a video-sharing social media app, as TikTok users are 1.5 times more likely to buy something they have seen on the platform, so it’s the best place for marketing your brand. With the right marketing tactics, you can build your own community, increase your brand awareness and sell your products or services.
Continue reading to discover the most useful solutions and strategies to follow to be successful on TikTok.
- Work with TikTok influencers
Content is king on TikTok and approximately 25% of it is tied to a celebrity or an influencer. This last category has become very popular, and its audience appreciates the quality of the content they share. Collaborating with the right influencer can help you create buzz around your brand as your products and services are shared with a large and engaging community- according to TikTok shopping behaviour research, TikTok users find advertising content here unique or different from any other platform.
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- Work with a TikTok marketing agency
Working with a TikTok agency can be one of the best solutions for your brand to grow on TikTok. Why? Because you will have experts who help you with every part of the process, from creating, implementing and measuring ad campaigns to choosing the right influencer to promote your product. One of the leading TikTok Marketing agencies, House of Marketers, is formed by an expert team that has insider knowledge of howTikTok works. One of their founders, Inigo Rivero was even one of the first employees at TikTok.
- Prioritize user-generated content
Authenticity is the way to get to Gen Z, which represents more than 60% of TikTok’s users. What could be more authentic than user-generated content? This type of content is created by TikTok users, everyday people or customers who like your product and will share the value of it with their audience.
- Create a hashtag challenge
Since we mentioned user-generated content, hashtag challenges are a great way to build brand awareness mostly through this type of content.
Since these ads give users the freedom to be creative, they are particularly effective and not to mention fun. Hashtag challenges would usually appear on TikTok’s discovery page and direct users to a branded landing page.
A great example is Guess, which hit over 40 million views on TikTok with the #InMyDenim challenge, which encouraged followers to record and share their own denim transformations after seeing their favourite influencers doing it.
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Self-serve vs Influencer Marketing Agency
After taking a look at the potential of TikTok marketing, it is clear that is the place to be if you want to grow your brand and reach a wide audience. You can maximize your marketing strategies on the platform by following some helpful tips or you can work with a successful TikTok Marketing Agency that knows the platform inside out and can help your brand be ahead of the competition.