4 Ways To Reduce Cart Abandonment Rates

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Written By Berry Mathew

Cart abandonment can be very frustrating for businesses and sometimes it is very difficult to decipher. While in most cases the issue might be with your checkout process, your site may have fundamental flaws that make it untrustworthy. This is what often confuses website owners as they don’t know which part they should be testing. But, when you know some of the common causes for cart abandonment, you can start to get an idea of what might be wrong and make adjustments. Here are some ways that you could reduce cart abandonment on your website.

Offer More Payment Options

The more payment options you offer on your website, the more likely it is that people will complete their order. If you own an eCommerce site, then try offering common options like PayPal, credit and debit card payments, bank transfer, and cash on delivery if possible. Another option you should consider offering is cryptocurrency payments.

Accepting crypto payments is rather simple. All you have to do is find a gateway system that will allow you to accept crypto. BitPay is one of the most popular options, but PayPal has recently added a feature that allows vendors to accept certain cryptos too. 

One thing you have to be very careful with, however, is what you’re going to do with your payments after you get them since crypto is subject to a lot of volatility. It would also be a good idea to always keep an eye on the price of different cryptocurrencies so that you always know what your reserves actually are in your fiat currency. If you’re looking for a great source for crypto prices, you can visit OKX.com.

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Keep People On The Checkout Page

You want to limit the amount of moves people have to make when they get to your checkout page. The more they move around, the greater the chance there is of them clicking off and not completing their purchase. They might also get a security alert at some point which could scare them away, so test your page to see if you can make any improvements. 

Allow People To Make Purchases As Guests

Another thing you have to do is stop asking people to sign up to purchase if that’s currently what you’re doing. This is one of the most common reasons why people abandon their cart, and while we understand that you’d like to get their information so you can follow up, this is not worth losing immediate sales. You need to give them a way to make their first purchases as a guest and allow them to sign up later or subscribe to your list of their own volition.

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Be As Clear As Possible With Your Costs

One study found that 21% of shoppers abandoned a purchase because they couldn’t calculate full costs upfront. This is something that can be very frustrating for buyers and might make them feel like you’re using deceptive practices, so try to be as transparent as possible. Some sites even allow people to see the full charges on the product page, so if this is something you can do with your website, consider doing it.

If you can make improvements in any of the areas discussed in your article, there’s a strong chance that you’ll be able to reduce cart abandonment rates significantly on your website. Take the time to examine your website carefully and try different approaches until you get to the bottom of the issue.