Paid ad campaigns are among the most powerful marketing tools in the present market space. Their fast-yielding nature makes them the most dominating marketing method suitable for every business regardless of the industry, scale, and age.
In this domain, Google ads are one of the most popular tools, given the dominance of Google as a search engine. With the help of the best PPC services in Perth and a well-optimized campaign, you can easily and quickly generate lead flow and earn high ROI.
While Google ads are a highly promising marketing method, many businesses end up putting in futile efforts with no success. However, it should not discourage you from investing in paid ads on the platform. Several reasons contribute to underperforming Google ads that can be improved with the following best practices.
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- Use a planning template to jot down your strategy
Tracking and optimizing on the fly is the most crucial aspect of any ad campaign. This is true for Google ads as well. However, with multiple campaigns running on various platforms, it is often difficult for businesses to keep everything organized.
An easy way to achieve that is by using planning templates. These planners help you arrange everything visually and keep a track of your efforts. You can check your character counts, see how the ads appear online, and manage everything in one place.
- Refrain from using broad keyword terms
There are no two ways about the importance of keywords in online marketing. To ensure that you pick the right ones and make the best use of them you must include tweaking and testing keywords in your core strategy.
With broad keywords, Google would display your ads to the wrong audience resulting in higher spending and few clicks. For that reason, you need to review and adjust your keywords to the ones that are best performing with your target audience.
It is difficult to get the ideal mix right away. You need to keep trying, tweaking, adding, and removing from the keyword list until you perfect it.
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- Be relevant with your ads
One of the biggest reasons for the failure of ad campaigns is a disparity in the intent of the searchers. It results in few clicks that cannot justify your as spend. Make sure that the headline and the copy of the ad are in sync with the keyword you are relying on. Also, align the advertised solution with the specific pain points of the targeted searchers.
- Emphasize improving quality score
The quality score or QS of your ad is the parameter that Google uses to determine the rank of your ad. You want to rank higher to get a better placement. It is important as better placement gives your ad more eyeballs and higher chances for conversion. You can use various tools to find the quality score of your ad and make sincere efforts to improve it.
- Keep your landing page optimized
A Google ad only gives you a click. What the user experience after clicking your ad is also vital in realizing the ultimate business objective. For that reason, you have to extend your efforts from optimizing ads to also optimizing the landing page.
Make sure that the page uses the same keywords and addresses the same pain points as the ad does. Keep it easy for the user to quickly understand your offerings and methods to acquire that. You can also add a CTA for initiating quick and easy engagement with your prospect.
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