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5 Strategies to Revive Your Business in the Post-Covid Era

5 Strategies to Revive Your Business in the Post-Covid Era

by Aishwarya

Unsurprisingly, Covid-19 has profoundly affected business norms across every industry worldwide. From shopping malls to educational institutes, everything had to shut down due to the outspread of the virus. Consequently, we discovered new ways of working in response to long-lasting shifts in consumer behavior and transforming business portfolios. 

However, after the storm comes rebuilding. 2022 won’t be anything like 2020 as things are returning to normal. Besides offices and schools, entertainment hubs are also open to the public. Therefore, it is time for businesses to get back into the game in full swing. It might be difficult for entrepreneurs to recover from substantial losses. Still, this turnaround is necessary to keep the doors open. And for that, you have to implement strategies that can boost the company’s bottom line. 

The leaders can find their way to the next normal by rethinking workplace norms, adapting to changing needs, and building customer trust. It will allow them to come back stronger and earn massive returns. If you need some help in this regard, have a look below. Here we highlight five strategies to revive your business in the post-Covid era. 

An upward trend in digitization was on the cards, but Covid-19 restrictions forced businesses to extend their online offerings to consumers. As a result, companies that weren’t ready for this massive change had to switch to digital mediums. So, instead of continuing with those unplanned strategies, it is time you revisit your marketing strategy. 

Firstly, hire competent marketing professionals, preferably someone with an MBA in marketing and strong academic credentials. Having a team of experts will ensure your marketing strategies align with audiences’ evolving interests. Secondly, focus on customer retention and loyalty through passive marketing. And lastly, monitor the results to ensure you’re meeting targets.  

  • Rethink the Workplace 

Most companies have switched to ‘work from home.’ Now, you might have to rethink the workplace as offices have started to open again. You can opt to continue ‘work from home’ practices for the future to enjoy low-cost operations. In addition to office rentals, remote working spaces allow you to save on utility bills. You can utilize cutting-edge technologies and collaboration platforms to manage remote teams. 

However, if you have experienced a loss of productivity while working from home, open the office doors for your employees. You will have to follow all SOPs given by the government with social distancing measures. Hence, if calling the team seems impossible, create a hybrid policy where half of employees can choose to work from home. 

  • Compile Your Cashflow Plan 

The revival of business post-pandemic calls for effective financial management. You have to redefine your working capital needs and ensure the company has sufficient cash available at all times. For that, list down all your cash inflows. From cash sales to subsidies, make notes of all the sources of income. Likewise, create a sheet stating your outflows – payables, recurring monthly payments, etc. 

Once you have a list of expenses and receivables ready, analyze the results. Determine how much cash balance is available at the end of each month to ensure strong business liquidity. Furthermore, prepare forecasts based on historical trends. For instance, if sales increase by 5% every month, use this information to create budgeted projections. It will help you understand the business’s financial viability. 

  • Reach Out to Customers and Suppliers 

Another crucial thing you have to do is contact your bulk buyers, such as retailers. Give a call to your primary retailers and confirm if their orders are still on track. Avoid negotiating the payment terms as it might lead to substantial cash flow problems. Besides this, ask for receivables. Send out reminders to all those clients who owe you money. Being proactive will allow you to gain clarity about the money coming into the business. 

Moreover, reach out to your suppliers and confirm whether orders will reach on time. If possible, try to negotiate deferred payment terms for payables. It will give you enough room and flexibility to make payments without draining petty cash. Lastly, keep checking health and safety protocols on all the supplies to avoid penalties. 

  • Adapt to Changing Expectations 

One of the noteworthy takeaways from the pandemic is the acceleration at which consumers’ tastes and preferences have changed. Therefore, businesses should be ready to adapt to changing customer attitudes. You have to reshape your portfolios for new business realities and develop responsive digital buying journeys. After all, customers don’t like to wait these days. You can integrate machine learning bots and add an option of ‘live chat’ on your website. 

Moreover, incorporate CSR into your business model. Many consumers are already favoring products that align with their sense of purpose. Likewise, they are more committed to consuming more purposefully. Hence, brands have an unsaid expectation of becoming eco-friendly and socially responsible. You have to anticipate these changes and adapt them over time to win customers’ trust. 

Final Words 

The recovery phase of Covid-19 will have its fair share of challenges. Businesses will have to reopen and concentrate on increasing their resilience. They will have to emphasize long-term value through improved sustainability and flexibility. Likewise, they have to adapt to the evolving tastes and preferences since market dynamics aren’t the same. Above all, companies must refine their financial models to ensure strong financial standing.

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