As of 2021, there are 2.14 billion digital buyers worldwide. To put it differently, more than one out of four people are online shoppers.
Without a doubt, the number of digital buyers will only grow in the future. So whatever you sell, the Internet is your money maker.
But your store’s success will largely depend on the platform you choose. You’ve got to make sure that you picked the one that fits with your business the best.
You probably know that there are many online selling platforms available, each with its pros and cons.
So to cut you some slack, we’ve come up with a list that covers the best of them.
Let’s take a look.
1. Your Own Website
Although this may seem out of place here, creating a website for your online store might be the best overall option.
Your website is your property. You can customize it to your liking without dealing with the limitations that other Ecommerce platforms may impose.
For example, you’ve got complete control over your website’s layout. This means that you can design it in a way that will encourage visitors to buy more and display the products in any way you like.
You’re also free to choose the payment gateways that are most convenient for you and your target audience.
And most importantly, you won’t have to pay any transaction fees. All the profits are yours.
But that comes at a cost.
First off, you must do all of the marketing yourself. This can be a bit of a challenge, especially if you don’t already have a customer base established.
In other words, to generate traffic, you’ll need to rely on Search Engine Optimization, Social Media Marketing, SMS Marketing Campaign and more.
Secondly, if you’re no web designer, it’s better to let experts create your website professionally. If that doesn’t sound like an obstacle, consider taking a look at these San Diego web design companies.
Lastly, in contrast to the other options we’ll talk about later, appearing trustworthy may be a bit of challenge. That’s because dedicated eCommerce platforms usually verify their sellers.
But experts at Digital Silk, a company that offers services covering custom web design in Chicago, say that displaying testimonials, implementing a review system, and showcasing logos of the companies you’re working with are sure ways to earn your visitors’ trust.
If you’d like to take the easy way out, you can go for Shopify. That’s because this eCommerce platform comes with an easy-to-use page builder.
Its drag and drop interface makes setting up shop a matter of just a few minutes.
And as Shopify has almost 11% of the total eCommerce market, it is one of the most popular platforms out there.
Pricing starts at $29/month, which includes your own website, blog, social media integration, abandoned cart recovery, and much more.
In other words, this platform is perfect for beginners.
Did you know that Amazon sells around 4,000 items per minute?
An impressive number — but how did the company managed to achieve it?
Besides the fact that Amazon is an eCommerce giant, it is also known for checking its sellers and keeping knock-off products out of the marketplace.
Consequently, people buy from Amazon because they know that what they see is what they get.
Besides exposing yourself to a broader audience, being listed on Amazon will let potential customers know that you are trustworthy.
This may be harder to achieve in other cases, like selling products on your website, for example.
Note that on Amazon, you’ll not be the only seller within your niche. The competition on Amazon is fierce, so standing out from the rest will likely be difficult.
Luckily, this platform comes with a built-in PPC Advertising tool that enables you to stay on top of other product listings. However, it doesn’t come free. The average Cost per Click on Amazon Ads is $0.71.
Speaking of costs, note that Amazon will take a fee for each product you sell.
Additionally, if you aim to sell more than 40 products per month, you’ll need to go for the Professional package. This will set you back $40 each month.
Otherwise, you’ll have to pay $1 for each item sold, on top of the additional selling fees.
Overall, Amazon can work out if you’re expecting to sell your products in large quantities.
In contrast to Amazon, Etsy covers a more niche market. More specifically, it revolves around antiques, handmade goods, art, and collectibles.
So if you’re the artsy type and want to make a profit, this platform is excellent.
Last year, Etsy recorded 82 million active buyers, making it one of the most popular platforms covering this niche.
In terms of fees, this platform will charge you $0.20 every time you list a product.
You’ll also be charged a transaction fee of 5% of the price of the product you sell and the amount you ask for shipping and wrapping combined.
Like Amazon, Etsy offers advertising services in the form of PPC ads.
However, besides putting up your banner ads within their website, you also have the option to advertise your listings in search engine results, social media sites, their partner sites, etc.
If you’re more into tech, you should give Newegg a shot. This platform covers everything electronic, like computer parts, gaming and entertainment products, etc.
Based on the type of product you sell, Newegg will take a fee of 8-15%.
Furthermore, you’ve got three membership plans available. These will set you back $0.49/item sold, $29.95/month, and $99.95/month, respectively.
The last two will grant you access to specific features, like curated marketing programs, personalized post-purchase emails, and much more.
6. Google Shopping
Although this is not a specific marketplace where people go to buy products, Google Shopping is a must-have if you’re selling products on your own website.
That’s because this platform will feature your products in the Search Engine Results Pages (SERPs) for specific keywords as ads.
Furthermore, your product listings will also be shown under the Shopping tab.
In other words, this is a great way to promote your products.
Google Shopping Ads generate 26% higher conversion rates compared to text ads. And given that their Cost per Click is also 23% lower, there’s no reason not to give Google Shopping a shot.
7. Facebook Marketplace
In the US, one out of three people use Facebook Marketplace to buy or sell items each month.
This platform is great if you’re new to the eCommerce scene, as it allows you to display your products to your local community.
In other words, if you’re looking to build a customer base, Facebook Marketplace is a good start.
What’s more, Facebook partnered up with other eCommerce platforms like BigCommerce and Shopify.
So if you’ve already set up shop on these platforms, you’ll be able to sync your product catalog with Facebook Marketplace automatically. Consequently, you’ll expand your reach without much effort.
Regardless of what you’re selling or who you’re selling it to, there’s a platform that caters to your business’s needs. To increase the chances of achieving success, you’ll have to find it.
Due to their convenience and ease of use, Facebook Marketplace and Shopify are great for beginners.
If you’re looking to sell products in large quantities, Amazon should be among your top options.
Or, if you’re looking to have full control over your store and don’t want to bother with transaction fees, creating your own website is the way to go.
Tomas is a digital marketing specialist and a freelance blogger. His work is focusing on new web tech trends and digital voice distribution across different channels.