Social media marketing is one of the most successful and popular ways of advertising that brands are utilizing today. It goes without saying that brands can reach a rather larger group of audience by promoting their brand on well-known platforms like Facebook, Instagram, and Twitter. In addition to this, premium-quality video editing tools like InVideo are a great approach towards making exciting video clips for promoting customer engagement. Explore below some of the most effortless Instagram post ideas that you can use to lure your target audience into investing in your brand.
What is Instagram Marketing?
Instagram is an exceptional platform that brands are using to attract their audience into investing in their products and services. What makes Instagram an ideal choice for marketing is the sole fact that a large number of people use the app to stay engaged. Thus, it is truly a great choice to educate your viewers on what your brand is all about.
That being said, creating engaging and fun posts is extremely crucial to ensure that your audience is interested in what your brand has to say. Here are 10 amazing Instagram post ideas that you can make use of to boost viewer engagement.
- Giveaways & Contests
One of the most popular Instagram post ideas is giveaways/ contests. It is a great way of keeping your audience engaged. It is moreover an excellent way to grab your audience’s attention and subtly get them to invest in your brand. Gamify your content. Nobody can resist content. Make fun-loving giveaway posts to ensure that your audience is intrigued to know more about your brand.
- Product Features
It goes without saying that product features are the smartest forms of Instagram posts that you can make use of. It’s completely alright to focus more on your products and services and bring them into the limelight. However, make sure that you don’t sound too salesy. Most often, it’s all about the value that your products bring to your audience. Users can very smartly promote their brand through product feature posts and let your customers know what’s really in it for them. Choose creative and presentable ways of editing your posts to appeal to your customers.
- Holidays and Events
Another excellent Instagram post idea is sharing content during specific holidays and events. Social media is just the place for sharing appealing content when holidays are around the corner. Influencers can take advantage of holidays to make Instagram posts to reach out to their audience. Create quirky posts for not just the common holidays but even holidays that aren’t celebrated widely.
- Trending Hashtags
Everybody knows that hashtags run Instagram’s algorithm. Influencers can search common hashtags related to your niche and incorporate them into your posts. Make sure that you use a combination of high-volume trending hashtags. Furthermore, it is also recommended that you add hashtags that are more linked with your niche so that your post seems as unique and engaging as possible. A tip that may come in handy is to post around events that you are attending or associated with:
Adding posts that comprise statistics is an exceptional way of telling your brand’s story to your viewers. There are plentiful ways of adding statistics to your Instagram posts. Influencers must, however, note that the key to successful marketing is making your posts as visual and engrossing as you can. Editing tools like InVideo are a great choice when it comes to making professional and high-quality posts. Ensure adding context to these statistics, along with a backstory so that your post stands out.
- Offers and Promotions
Well, one type of Instagram post idea that you do not want to miss out on is- offers and promotions. Whenever you offer sales or promotions to your customers, make sure to publish it on Instagram as an idea. The more unique and creative your post is, the easier it is to reach your client base. Moreover, if you boast over 10,000 followers, you can incorporate swipe-up links to subtly encourage your followers to view your website.
- Customer-based posts
One of the most important types of Instagram posts is customer-based content. Your customers are the very backbones of your brand. They help you generate leads and ultimately attain optimal brand success. Thus, you should take the chance to make your posts all about your customers sometimes. User-generated content and customer testimonials are some posts that you can add to your Instagram feed to let your customers know you appreciate them. They are great to build trust as well as make your customers feel acknowledged.
- Celebrity Endorsements
Just like you might be familiar with user-generated content, customers usually trust celebrity endorsements more. Collaborate with celebrities to promote your brand and simultaneously create posts regarding the same so that you can grab the attention of your viewers.
- Link-to-blog Content
Instagram is an exquisite platform that marketers can use to get their audience to surf through other websites. While you don’t necessarily want to get your customers to link away from the platform, you can always occasionally lead them to your respective website. Adding exciting stories and video clips is great to get your customers to notice a third-party link that you want them to visit.
- Throwback Posts
Last but not least, throwback posts are quite beneficial when it comes to utilizing trending hashtags to recycle old content. Give your customers a sense of nostalgia and add old footage into your Instagram post.
There are a multitude of ways by which you can keep your audience engaged on your social media platform. The above-mentioned ideas are some of the most effective ideas that you can use to build your Instagram posts. The key is to create content that connects with your audience as much as possible. Make sure to do thorough research before choosing the right ideas for your Instagram post so that you can reach your target audience with ease.