Whether at a business expo, academic fair, or professional conference, making a great impression with your exhibition stand design is essential.
A well-designed exhibition stand effectively attracts new customers and gets them interested in your brand.
It doesn’t matter if you’re a startup or an established business; you need to ensure that you are presenting your best foot forward at all times.
So how do you keep up with the ever-evolving world of in-booth marketing?
You need to go beyond the stand and consider many factors. These five exhibition stand trends will help you improve your strategy. You can also check this site for more information.
Interactive technology has been around for years. But there has never been as much focus on it as there is now.
From video walls and touchscreens to interactive kiosks and augmented reality apps, interactive technology is becoming more affordable and accessible for companies of all sizes.
Not only does this help exhibitors show off their products with interactive displays, but it also helps them connect with their audience in new ways.
Lighting can make or break your exhibition stand design. Bright lights can be distracting and make people uncomfortable, while dark lighting can give off a moody vibe that isn’t appropriate for all occasions.
If you want to go for the latter, ensure you have some soft lighting around your booth so that people aren’t blinded by your products when they walk in.
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Nowadays, custom furniture is one of the most popular trends in exhibition stand design because it gives attendees an experience they won’t forget.
It can set you apart from the competition when it comes to both style and functionality. It also gives you more control over the look and feel of your stand, which means you can better match your brand and message with what you have on display.
This can include customized chairs or tables that reflect your brand and interactive displays that allow them to engage with your brand in new means.
Social Media Integration
Social media has become an intrinsic part of daily life for most people. So why not integrate it into your exhibition stand design?
You could use Facebook Live or Periscope live feeds during the event or even create a Twitter wall where visitors can post tweets with hashtags relevant to what they see on display.
This will help you build relationships with potential clients and keep them engaged throughout their visit to your stand.
Your stand is one of the most critical parts of your marketing strategy, and if you’re going to set up shop at an upcoming event, you might as well give it your full attention.
As trends evolve, all these considerations will influence the design of exhibition stands.
So, when you plan your next stand, keep these trending elements in mind to create an exhibit that will leave your visitors with a lasting impression of your brand.