Most business owners know that search engine optimization (SEO) is essential. However, only some realize how vital it is. Marketing and branding expert Evan Tynan explains the three most important reasons why business owners in all industries should look for ways to improve their search engine rank.
It has a High ROI
Evan Tynan points out that SEO offers a higher return on investment than almost all other forms of Internet marketing. The only marketing strategy that has a higher ROI than SEO is PPC (pay-per-click) marketing. However, as Tynan notes, PPC marketing is a short-term strategy. Once the money runs out, so do visits and conversions. SEO, on the other hand, is a long-term strategy. It’s free, so the business retains its standing on Google due to a lack of funds.
Its Reach is Almost Limitless
Google processes more than 40,000 search engine queries every second. Billions of people worldwide turn to Google to find needed products and services. A few other marketing options can reach so many people at once. At the same time, Tynan quickly notes that SEO is for more than just online retailers that want to find customers worldwide. Local businesses can also benefit from SEO and all it offers. Millions of people use the internet to find local stores, restaurants, daycare centers, and other facilities. A business owner who uses local keywords can rank ahead of the competition. This brings in more customers and thus generates more sales. It also leads to word-of-mouth marketing that boosts the business long-term.
It Plays a Key Role in Brand Recognition
Consumers tend to favor familiar brands. That’s why many companies invest in brand name recognition. A good placement in Google’s search engine makes it easy for potential customers to become familiar with a business’s name. They may not click on the link right away, but they will recognize the name as that of a legitimate, trustworthy business.
Evan Tynan explains that there is much conflicting information about SEO online. Some say it no longer works as well as it used to. Others prioritize alternative marketing strategies such as email marketing and social media marketing. What’s more, Google regularly changes its search rank factors. This can make it hard for many people to understand what they must do to rank well on the search engine. However, Evan Tynan asserts that SEO is still worth the time and hard work. A business that creates an appealing website, produces a regular stream of high-quality content and uses the right keywords can perform well in Google. The result is a boost in website traffic that can result in a boost in sales. Happy customers will then tell others about the business, thus bringing in even more customers. It’s a positive cycle that keeps a business growing without investing large sums of money in paid advertising.