How to Choose a Color Palette For Your Website

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Written By Charlotte Miller

Many people believe choosing a color palette for their website is not particularly difficult when that’s not true in all reality. Selecting a color palette for a site can dictate whether it will draw others in or do quite the opposite by driving them away. Also, the wrong selection of colors for your site can lead to poor SEO and a reduction in conversion. This post will discuss choosing the best colors for your site and discover various tools to help you select and combine colors. You will learn:

  • How colors can affect the attention to a website.
  • How to start
  • Discover what colors are best for your site
  • Decide on the type of color
  • Use contrasts
  • Apply to more than 3-4 primary colors
  • Analyze your target audience
  • Tools for color matching
  • Conclusion

How Colors Affect the Perception of a Website

Is it essential choosing the right colors for your website? Yes!

Understanding the effect of colors should be considered when creating UI, but only to a certain point. There are no perfect colors that will sell or draw people to your products. It mainly depends on the context you are using. Top web design agencies rely on favorable color results to grab the attention of a chosen audience.

It would help if you learned the principles for choosing colors to help you out. The idea is to draw your audience’s attention to a particular element such as the order form or the purchase now button, then let them decide what they want to do.

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How To Get Started Selecting Colors

Here are some suggestions for selecting the right color palette for your site.

You might wonder how you even get started finding the right colors? First off, your site must have a theme, and you must know your average audience.

Expert designers will analyze the targeted audience and choose the best colors based on the theme and users’ needs.

You can do this yourself or get an experienced marketer to do it for you if this is a little over your head. You can search on the internet and find many excellent guides for analyzing a targeted audience. Once you have completed the analysis, choose 3-4 primary colors for your site. We have several other tips in the next section to help you out.

Best Tips For Choosing Your Color Palette

When you are ready to choose colors, do not overtax your users with unnecessary shades, just select colors that your targeted audience will find appealing.

Decide on the Type of Color

Warm or cold? Pastel or contrasting tone? Natural or artificial? Answer these questions before you begin the selection. In 2020, natural colors will become more popular than artificial colors; natural shades will be the preferred choice. But if you create a site on the subject of futurism or another phenomenon not directly related to nature – you can try an artificial palette.

Tip: do not make the site too colorful. It can be annoying or appear unprofessional. 

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Use Contrasts

The classic version is a combination of white background and black text. But you can use any other contracts that appeal to you. For example, you can use the colors of the brand. The main thing is that the product or the main elements visually stand out against the background of other content located on the site.

Use No More Than 3-4 Primary Colors

Too many can confuse the user. Ideally, choose different colors for:

  1. Background;
  2. The main elements of the site;
  3. Side elements.

Necessary: Do not change the primary colors on other pages. If you have a red button on the main page, it should be read on other pages. Abrupt change may confuse or irritate the user.

Analyze the Target Audience

Different audiences will like different color palettes. Therefore, you must find out what colors are best for your audience. Ask yourself what colors will stimulate your audience. For example, an audience that is partial to vegetables might prefer the color green.

Use Online Tools To Choose Colors

There are several tools online that generate color palettes:

Adobe Colors -This is an excellent feature of InDesign for creating, saving, and viewing color themes.

ColorScheme – This is a fabulous program that will auto-generate color palettes and is very easy to use.

Coolers – If you want to create colors from scratch, this is a go-to web application you should look into.

You can either manually select a color scheme or use an online tool that will automatically alter a portion of your work. Just respect the principles mentioned above to make your users happy.

Final Thoughts

When choosing colors, focus on the following principles:

  1. Do not overload the user’s brain. The palette should not be painful to the eye.
  2. Highlight the essential pieces. So you save the user from the need to scan the page carefully. Almost all visitors do not like to concentrate while studying the website continually.
  3. Do it for people. When creating a website design, think about solving the users’ problems. When choosing colors, choose the most suitable for your target audience.


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