Websites have become an essential part of our daily lives, from shopping and banking to socializing and entertainment. However, a website’s success depends on many factors. User experience design and user interface are two of them.
Website user experience decides the entire customer journey of a website, including how users interact with website content, website’s navigation, speed, visual hierarchy, and so on. A website with poor ui/ux could lead to a bad user journey and low conversion rates.
So, it is important for websites to understand how to evaluate user experience of a website.
Let’s dig a little deeper:
What is the role of the ux designer?
The role of the ux designer involves a lot of things that ensure the website is responsive and able to provide the best user experience regardless of device.
Ux designers are also responsible for executing the research and developing the best idea to design and create the website’s user journey.
In a word, the role of a ux designer is to plan and implement experiences that improve customer satisfaction and loyalty. Professional ux designers should have knowledge of visual design, information architecture, interaction design, research methodology, usability testing, human factors, and many other skills.
When the user experience design is done, the next thing that comes is evaluating by reviewing and testing the site with real users.
Let’s see how ux designers evaluate a website’s user experience in the next section of this article.
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How to evaluate user experience design?
Evaluating user experience design is a professional ux designer’s job. Website’s evaluation process consists of a number of stages, such as defining the scope, understanding users’ needs, performing users’ research, gathering feedback, analyzing the results, and making necessary improvements.
However, if you are new to user experience design and interested in evaluating user experience design for any website, you can consider the following factors:
A webpage includes many elements that are used to create the visual structure of the webpage. When the website’s user interface is created, the ultimate goal is to create a layout that establishes visual hierarchy so the users can easily find what they are looking for.
Whether it is a blog post or a home page of a website, all the texts and images should be placed properly to achieve a good visual hierarchy on the page. Without this, the webpage may look overwhelming and can distract users.
User experience designer ensures that all the webpages are provided with a good visual hierarchy so that the user gets the best user experience on your website.
Contrast in designs indicates how easy it is to scan the content of a webpage. Since internet users now scan more than read, you should ensure that the web page’s content is easy for all users, including mobile and desktop.
Use of color
One of the most important factors in user interface and user experience design is the use of color. All websites have a primary and secondary color that should be used properly to ensure the most comfortable visual structure of a webpage.
When deciding on colors for your website, you must choose colors that clearly define your website branding. Besides, you may want to use different colors on button and hover functions. Whatever color you choose, make sure that they have consistency and don’t make the readers feel disturbed.
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Labels distinguish elements from each other and help users identify them without any hassle. They are also important to consider when evaluating user experience of a website.
You can make a label through any clickable option on a website. For instance, changing the color of anchor text in a webpage is a best practice to label the text.
If any webpage on your website contains forms, you need to ensure that the form is responsive. It means users must be able to understand the criteria of the forms and can easily input required information to fill it.
Evaluating the scalability of a website is highly important as it ensures smooth functioning of the website no matter how many visitors visit the website at the same time. So, it shows that the website is easily accessible from different devices and screen sizes.
To ensure that your website is accessible and has flawless user experience, you need to focus on all the physical restrictions that your website includes. Physical restriction goes to the navigation and scrolling function of a website.
So, when you evaluate the user experience, you should consider whether these are working properly to remove any distractions and physical restrictions.
Evaluate user experience from first-time user perception to ensure users are introduced to your website in a way that makes sense and supports their goals.
Your website should be compatible with all device screen sizes. It is important because you do not know what device and screen size the users use. If you just consider the desktop version, then it can’t interact with mobile and tablet users.
One best solution to make your website accessible for all devices and screen sizes is making a responsive design for it.
Evaluate the touchscreen functionality of your website to ensure that it is easy to use on touchscreens and provides a positive user experience for mobile users.
To wrap up
Evaluating user experience design is important to ensure a positive experience for website visitors. By considering factors such as visual hierarchy, contrast, use of color, labels, form, information scalability, physical restrictions, screen size, etc., you can comprehensively understand your website’s user experience and identify areas for improvement.