After spending hours tweaking your amazon PPC management, you finally get it to a place where the ads are converting like crazy and you’re starting to make money. Then one day you look at the reports and something doesn’t seem right. Your ad budget is maxed out, but no one is clicking on your ads! Why does this happen? Let’s talk about why this might be happening and what you can do about it.
When your keywords aren’t relevant to the search query, you won’t get impressions.
When you submit your PPC ads to Google AdWords, each keyword must be relevant to the search query. For example, if someone is looking for “how to create a website” and you have keywords like “email marketing software” in your ad group, your ad won’t show up because it’s not relevant. If your ads aren’t relevant, they won’t get clicked. If you have keywords that are not relevant to the search query, you won’t get impressions. If your ads aren’t relevant to the search query, they won’t get clicked on.
A keyword that isn’t relevant to the search query will not display on Google.com or any other page where users are searching for information or products related to that specific topic.A keyword that isn’t relevant to the search query will not display on Google.com or any other page where users are searching for information or products related to that specific topic. If your ads aren’t relevant to the user’s search query, they won’t get clicked on.
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Your competitors are spending more money than you are.
You may be thinking that this sounds obvious, but it’s important to note that PPC ads are only shown when there is a high level of competition for a keyword. The higher the cost per click (CPC), the more likely an ad will appear on top of results from other advertisers bidding on the same keyword. If your competitors are spending significantly more than you, then their ads will appear above yours—even if the quality score of your ad is better than theirs!
The good news is that AdWords has built-in tools to help you see how much money your competitors are spending for each term and ad group in your account using two reports: “Ad performance” and “Keyword details.” It will help you in better Amazon PPC management.
You’re not bidding on a specific match type.
If your bid price is high, it may be because you are not bidding on a specific match type. Google AdWords allows advertisers to specify different bids for different match types. For example:
- If you’re advertising a local business and want to show ads only to people who live within walking distance of your store, you can set up location-based targeting and bid less for searchers who are farther away from your store.
- If you want to show ads for keywords related to travel but not necessarily flights or hotels specifically, then use a broad match modifier so that all travel-related queries trigger your ad (but still exclude flight or hotel terms).
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Quality Score is not high enough.
Quality Score is a measure of the quality of your ads and landing pages. Google determines your Quality Score by calculating a score based on several factors, including your clickthrough rate (CTR), ad relevance, landing page experience and other factors.The higher your quality score, the better. You can improve your Quality Score by making sure that your ads and landing pages are relevant to each other and to search queries. For example, if you’re selling shoes and someone searches for “running shoes,” then make sure that both your ad text and landing page talk about running shoes. If they don’t connect in some way, then Google may think that they don’t belong together and will lower their Quality Scores.
Google uses this calculation to determine how much you pay for each click that results in an action on Google’s network. The higher your Quality Score is, the lower your cost per click will be because it indicates that users are more likely to take action if they see your advertisement.
Not being present in Ad Extensions and Structured Snippet Extensions.
You might not be getting impressions because your ads aren’t showing on the right-hand side of the search results page. In fact, this is a big reason why people are dropping out of the paid search game.
Ad Extensions and Structured Snippet Extensions that Bing Ads has are:
- Knowledge Graph ads
- Number of Results Ad Extension
If we want to receive impressions, our bids need to be relevant, high enough and higher than our competition’s
If you want to receive impressions, your bids need to be relevant, high enough and higher than your competitors.
Relevance is a major factor in determining how much traffic you receive from an ad. If you have an ad that’s not relevant for the users that are searching for something, then it’s unlikely they’ll click on it or spend time interacting with your website. This could mean that even if you’re paying more per click (CPC), you won’t get as many clicks as someone who has ads that are more relevant for the searches being performed in their industry.
To find out if your ads are relevant, check out Google Ads’ Keyword Planner tool by clicking here! You can find out what people are searching for and see what terms might be most important to target based on your business model or products/services offered. From there, use this information when creating new campaigns so they’re better matched with consumer behavior patterns instead of just guessing which keywords would work best given no data available beforehand – only trial-and-error will tell!
I hope this article has given you some insight into the reasons why your PPC bids might not be getting impressions, and what you can do to fix them. When in doubt, always make sure that your keywords are relevant to the search query and that they’re being searched for often enough by potential customers. Also make sure that you’re spending enough money on ads so that your Quality Score remains high or could be improved through improving ad relevance or ad extensions.