Trendy trade show booth ideas to try in 2024

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Written By Charlotte Miller

Attending trade shows and industry events can be highly advantageous for your business. Besides ensuring exposure, you can use these opportunities for new launches and achieving marketing objectives. The biggest concern is creating the right brand space, especially when booths often look the same. In this post, we are discussing trade show booth ideas that you should try in 2024.

Use of recycled materials

Mindful decisions and conscious branding are the new-age concepts. Your company has a social responsibility, and customers care whether a business adheres to the right measures. In 2024, there will be an increased focus on recycled materials and construction techniques that are safer for the environment. Sustainability is the way to go.

Interactive elements

From VR displays to interactive popup exhibits, there are varied ways to include innovation in your booth. When you can engage multiple senses, attendees are likely to spend more time. Check with suppliers to find displays and exhibits to know how to achieve creativity within your budget.

Open designs

Closed-off booths that don’t offer direct access to the staff or products don’t interest customers anymore. Today, design teams are creating trade show booths in an open style that is more welcoming. Your company should try to maximize the use of limited space and create an environment that allows engagement and exploration. An inclusive environment is the new trend.

Entertainment amplified

Attendees are no longer interested in boring talks and demos. They want to learn about a brand through entertainment, and there are impressive displays and exhibits to choose from. Suppliers can customize everything to appeal to your target audience, and you can even have games included in digital designs. AI-powered chatbots are also a rage currently.

Portable & modular designs

Spending on bigger exhibits is not always an option, and the current drift is towards popup and portable displays and banners that are easy to set up and don’t require extensive care. Modular exhibits can be reused and transported quickly and offer value for money in the long run.

Stylish & accent lighting

Designing a trade show booth is not just about displays. All elements need to come together. Instead of standard fixtures, consider working with a vendor that can help reimagine the entire space through lighting and flooring. Sophisticated mood lighting can elevate the appeal of even essential products.

Make a list of top exhibit suppliers and discuss your requirements in detail.