In an environment where clients have a myriad of alternatives, it can be difficult to attract –leave alone maintain – a client’s attention. Since so much is in jeopardy, online businesses must strive to endlessly engage and reengage with their customers. Looking at all the options available for those in e-commerce, the secret is in having a powerful e-commerce personalization strategy that delivers engaging customer experiences.
Have you tried the furniture visualization software? This post will discuss some of the ways such tools are helping businesses with engaging customer experiences.
E-commerce Personalization: What’s In It?
A business is performing e-commerce personalization when it tailor’s an online customer’s experience in terms of personal preferences and needs. The personal touch could involve elements such as customized landing pages and targeted product suggestions.
The opposite of e-commerce personalization would be a generalization, whereby every shopper is treated the same way. You would be surprised at how broad personalization can be. Consider that it could target the following areas, either individually or in combination:
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Elevate your profitability with e-commerce personalization
We are continuously reminded of the higher cost of attracting a new customer as compared to retaining an existing one – the Harvard Business Review says of a difference of up to 25 times! What’s even more surprising is that repeat customers bring more profit to a business.
So every online business had better focus on retaining its customers through superior e-commerce personalization. The question then remains, how does one go about it?
Try the following e-commerce personalization strategies
- Product Customization
There is a reason many leading retailer websites offer product customization. Deloitte once conducted a study that revealed that up to 5 clients find product customization enticing. They are even willing to pay 20% more for this.
In case you are wondering how you can do this, I suggest you get a cue from the established brands that are already doing it. I have seen it at Ray-Ban, Louis Vuitton, and Fender among others.
It is not a difficult strategy. For instance, you can decide to allow your online shoppers to insert their image or name on a product. No, it doesn’t have to be costly. Imagine the impression it makes on the client and the number of repeat sales and referrals it could generate.
- Lead Base Segmentation
As you personalize everything else, you need to personalize the marketing strategy as well. Combining segmentation with personalization is extremely effective because after grouping clients according to shared characteristics, you can then target them with in-app messages and other forms of personalization.
There is so much more you can do after segmentation – WhatsApp messages, personalized emails, personalized notes, etc.
- Surveys and Quizzes
This is another method that will bring multiple benefits alongside delivering engaging customer experiences. Many leading brands are already using surveys and quizzes to get accurate information that can help create the most personalized experiences.
For anyone wishing to get valuable customer information easily and affordably, this is the way. You don’t have to use expensive software to get accurate customer data and views.
If you opt to use this method, remember to apply tips that make it successful. For instance, clients will not necessarily wish to answer every question you pose. Therefore, give them the option to skip/not answer a question.
- Loyalty Programs
E-commerce loyalty programs are special or different from conventional ones because they offer instant gratification, are data-driven, and focus on customer experience. While loyalty programs benefit the business, particularly through higher sales, they are attractive to the customer because of the range of discounts and perks. They can easily deliver engaging customer experiences. Sephora’s loyalty program and Starbucks Rewards are perfect examples of what the programs can achieve for a business.
- Customize the Checkout Process
Even at the last stage of the online shopping experience, e-commerce personalization is possible. Suggesting alternative products, giving shortcuts for payment options, reminding them of discounts, and indicating “other clients also checked…” segments are some of the integrations to consider. Make the checkout process smart enough to prompt the client to give even more crucial information for personalization. Get their emails, phone numbers, and credit card information if possible.
If you have taken your brand out there and your clients are already familiar with it, excellent work. But there is more if you are to make your customer experience engaging for business sustainability during these competitive times.
E-commerce personalization is a reliable strategy that you want to try. It will help you in a myriad of ways including access to important data, competitive advantage, and higher average order value.
What you might need next is a powerful tool for e-commerce personalization. That’s why I highly recommend Zolak AR solutions. Sign up today and start the journey to the best e-commerce personalization.