Internet accessibility propelled the development of every sphere of our life, increasing the share of web property on a global scale. An online presence gives an opportunity for every web entity to find its audience, while the audience is free to choose the websites, brands, and personas they want to follow. Despite the simplicity of such a cooperation, everything is a bit more challenging due to specific search engine algorithms, which just don’t let your website or blog reach the top of the search result list. Subsequently, the traffic is low, and the brilliance of your ideas is left unnoticed.
Such a period of stagnation is detrimental for any online enterprise, thus, it is crucial to get to know off-page SEO techniques to gain more traffic for your website. One of the most common choices is backlinking, which includes writing guest posts (a time-proven method) and niche edits SEO, which is a relatively new approach, yet its efficiency goes beyond reproach. Let’s clarify what to expect from the niche edits implementation for the development of your website and product.
A backlink is a connector between two web resources. If any page or website links to your site, you have a backlink from them; if you insert your link to another web resource, they have a backlink from you. The more backlinks the website receives, the higher ranking it gets from the search engine. That’s a short description of the niche edits backlinks performance.
Niche edits, which can also be called curated or contextual links, are related to the cooperation between relevant websites. It is a link-building strategy that involves inserting the link that leads to your website into the ‘hosting’ website with high authority. The link is placed into the “aged” content, which has already been indexed and ranked by the search engine. Instead of writing new content per link, like with guest posts, the niche article or post is being edited, so that the link looks natural in the flow of the text.
The whole procedure includes:
- Defining the anchor to use.
- Doing research on relevant websites.
The relevancy of the website is defined by its level of authority and ranking with the help of tools like Ahrefs and Moz Domain Authority. Besides, it’s important to understand if the website is involved in niche edits cooperation. While there are no tools to check it, you just need to scan attentively the contacts and links they host.
- Selection articles that can be used for link insertion.
The articles must be relevant to the topic, otherwise, such link placement will be considered spammy by the search engine.
- Contacting the owner.
- Agreement on cooperation.
Guest posts vs Niche edits
Guest posts are a well-recognized strategy, in accordance with which, the website owner is looking for a relevant ‘hosting’ website and offers to write a post or an article, which includes a backlink that directs back to their website.
A typical procedure includes:
- Contacting a website owner with an offer to write a guest post.
- Agreement on the title.
- Writing content.
- Having the article checked by the website owner.
- Waiting for the article to be published.
- Checking if the article has a backlink.
Obviously, the whole procedure takes time, not to mention the possible corrections or refusals, which will make you start all over again. Besides, as the backlink is placed on a new page, it takes time before the search engine crawlers index the website and your backlink.
Unlike guest posts, niche edits offer more time- and money-efficient solutions, as all the content creation, verification, and editing are left aside, getting down to an agreement with the website owner.
Another advantageous side of niche edits backlinks – benefits for the hosting websites, as your backlink may replace their broken links, helping to update the website and keep the level of activity on a steadily high level.
How to get niche edits?
Manual outreach is a white-hat SEO style, when you narrow down the list of suitable websites and contact them all personally, offering to insert your links. You need to be persuasive and reasonable when explaining the benefits of cooperation with you.
The success of such collaboration highly depends on your soft skills and the way you communicate with people; the willingness of the website owner to accept your backlinks; and the novelty of your website and ideas.
Manual outreach for niche edit linking is time-consuming and laborious. Apart from filtering the list of relevant websites, there are a lot of competitors, who are also trying to reach probably the same website owners.
Bartering will be a good fit in case you already have a well-established level of domain authority (starting with 20-30 according to Ahrefs). Website owners will typically agree on such cooperation due to a high level of return value. Yet, if you are just starting your online presence, there are slim chances for bartering the niche edit backlinks.
Typically this strategy is used for newly-created websites, the ones that have no ranking and there is not enough knowledge to conduct all the manual outreach. The specialized agencies just do all the work, as they are aware of all the ins and outs of the process, which will ensure effective usage of time.
- More link juice – provided you contact a relevant and high-ranking website, you will have a significant improvement in traffic, and thus, more link juice. Moreover, a search engine will also level up your authority level, as long as you are used for citation by reliable websites.
- The backlinks come from well-established and real websites.
- The is a short turnaround time – unlike guest posts, where time is spent creating and verifying the content, niche edits are quick to perform.
- You are in charge – you are responsible for the choice of the website for collaboration, and the articles for the link insertion.
- Less effort – more result – link insertion to already indexed content drives better traffic than creating guest posts, and then expecting it to be verified.
- More traffic from high-ranking articles and posts.
The usage of niche links is beneficial in many ways. Although it has been around for a relatively short time, it has already gained a reputation as a real game-changer. It is a perfect effort-profit ratio, as with less work, you get better results – better search visibility, audience outreach, and thus, faster development. Quite a good deal, isn’t it?