3 Features of a Strong TikTok Marketing Strategy

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Written By Charlotte Miller

Does your small business need a boost? If you’re already using the basic social media platforms like Facebook and Instagram, it might be time to upgrade by trying the newest app on the block: TikTok.

TikTok is popular amongst millennials and Gen Z-ers. The short video format and snappy editing techniques keep TikTok engaging and fun, and it’s easier than ever to use it for marketing. 

Is it time to develop a great TikTok marketing strategy? If so, we want to help.

At readytricks there are many such tips and tricks for you

Keep reading to learn a few of our top TikTok marketing tips to add to your general social media marketing strategy. 

  1. Take Advantage of Trends

TikTok is all about trending hashtags and challenges. The front page of TikTok usually includes people doing the same dances and challenges or using the same sound clips.

As a business, you need to adapt.

Make sure that what you’re doing makes sense. You don’t want to cram yourself into a hashtag or sound in a way that doesn’t suit what everyone else is doing. This tells TikTok users that you’re trying too hard to fit in. 

Instead, only use trends that make sense for your brand, and do your research to find out which videos are successful. 

  1. Make Your Own Trends

Whether you buy TikTok followers or accumulate organic followers on your own, once you have a decent following, you might be able to start your own trends.

This is tricky. Anyone who tells you that going viral is easy is lying to you. There will be some trial and error involved. 

The best way to do this is by either making something so fun and engaging that everyone wants to do it, or better, by offering an incentive. 

For example, if you come up with a fun challenge, create a hashtag to go with it. When people do the challenge, enter them in a contest to win a prize from your business. 

This is a great way to get your name out there and get your challenge trending. 

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  1. Be Informative, but Fun

If fun challenges aren’t right for you, start making informative and snappy videos that relate to your business.

For example, if you were a baker, you could film (or make a stop-motion video) the baking and decorating process. Make sure that your editing and overall production value make the video look professional!

People love watching videos like this, even if they have no real interest in your business. 

You could also do a “behind the scenes” look at your business or have people who work with you do Q&A sessions. 

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How’s Your TikTok Marketing Strategy?

If you’re not already advertising on TikTok, you’re behind the times. Developing a strong TikTok marketing strategy might be the answer to getting a new generation of customers.

With snappy videos, trending challenges, and a keen grasp of pop culture, you’ll succeed on this fun new platform. 

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