A Complete Guide to SEO: What is On-Page Optimization?

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Written By Charlotte Miller

SEO, or search engine optimization, is the process through which organizations build an online presence aimed at ranking well on the various popular search engines of the internet. In other words, it’s a series of strategies and tactics that brands implement so that their content ranks within the top few results of a relevant search in an engine like Google. There are many aspects in SEO and understanding each of them in their entirety is helpful when designing and executing a comprehensive SEO strategy. You can hire professional consultants such as the SEO consultant Tampa in order to create a brilliant SEO strategy. One of the core aspects in any SEO strategy is on-page optimization.

As per London-based SEO company RVS Media, on-page optimization is specifically helpful in achieving higher rankings on a search engine results page, or SERP. With more and more consumers turning to the internet for answers, information, product solutions, and services, there’s a reason that on-page optimization is not only necessary, but powerful when done right. Here are a few ways to ensure that your on-page optimization strategy is in line with the current SEO best-practices.

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Creating High Quality Content

First and foremost, on-page optimization relies on high-quality content beneath it. This is one of the most important aspects in creating effective on-page optimization, but is also one of the most overlooked. While many brands still fall under the impression that quantity is more valuable than quality, history has proven time and time again that this simply isn’t the case. Especially in the realm of content marketing and on-page optimization. 

This is partially because relevance is a key factor that most search engines take into consideration when showing a user their SERP. If a page is riddled with irrelevant and unhelpful information that contrasts the on-page-optimization, the SEO score will remain low, and the ranking on a SERP will also be unimpressive to say the least. 

On the other hand, by developing high-quality content that offers readers value and remains relevant to the topic at hand, on-page optimization is extremely helpful and can skyrocket a high-quality and well-optimized web page to the top of a search engine results page. In order to continually create valuable high-quality content, it helps to keep the end consumer and the target audience in mind. While the search engines are using algorithms to create their rankings, there are still real people on the other side of your organization’s messaging, products, and services. By connecting with the audience, your on-page optimization should come somewhat organically and feel natural.

Utilizing Titles and the Meta Description

Meta descriptions and title-tags are two other very important aspects in on-page optimization. Think about conducting a Google search. The first few lines of the results are going to be the title of the page and a meta description. This is designed to help consumers searching the web easily filter their results. By creating pages that have titles relevant to the content of the page itself, your brand can increase its SEO score and improve its ranking on a SERP.

Furthermore, utilizing headers in web page design is helpful in creating a user-friendly navigation. This also improves the organic SEO score and the consumer experience as well. 

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Internal and External Linking

Linking is another powerful on-page optimization SEO tactic. There are two types of links: internal, and external. Internal links are helpful in multiple ways. Firstly, they can help users on your website jump from a relevant page to another relevant page. In the context of blogging this could be very helpful in pointing readers toward previous posts or articles that are referenced in newly published pieces. In an ecommerce setting, this can be helpful in suggesting users look at other products associated with or relevant to their native search query. 

The other half of linking strategies is in creating a library of external backlinks. External backlinks are still hyperlinks that bring users to your brand’s various web pages, but these are hosted on websites and web pages external to your site. 

External links help establish brand authority, grow consumer base, and improve on-page optimization. 

Keywords and Phrases

Keywords and keyword phrases are directly tied into on-page optimization. In fact, they are one of the most important pieces of this whole SEO puzzle. By selecting specific keywords and keyword phrases, web-designers are essentially telling the search engines which words and phrases they’d like to be ranked for. 

This ties back into the importance of keeping content relevant to the titles, valuable to the consumer, and aligned in overall messaging. A good tip to keep in mind is that the main keywords should appear somewhere in the title of the page.

Wrapping Up 

Search engine optimization takes a lot of different strategies and tactics all working in concert with one another. By continually working on-page optimization across your web pages, you’ll gain a better idea of which strategies work best for your specific industry and consumer base. SEO is certainly a living strategy and SEO best practices are constantly evolving and shifting making it extremely important to keep up to date. 

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