With the world finally adjusting to living with the Covid-19 virus, fields like marketing have taken a massive shift to online forms. Whether it is building your brand or finding your target audience, digital marketing is the key to getting it done in 2022. That being said, the question of why it is necessary is one that many people might still have.
Why Is Digital Marketing Important?
In 2019, the worldwide digital marketing market was expected to be worth between 290 and 310 billion dollars, indicating that it is a vast business with immense potential for growth. Furthermore, with the pandemic and the transition to online platforms, it is critical to capitalize on this opportunity. So, let’s have a look at some digital marketing tactics you can use in your marketing strategy for 2022.
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4 Digital Marketing Tactics Suitable For 2022
Influencer Marketing
An influencer is an individual or group that has amassed a significant following on a social media platform such as Instagram or Facebook. These individuals can be paid in the form of products or money to market your product/business to their followers. Incorporating influencer marketing into your digital marketing strategy is essential as it is a fast-growing market that was valued at $13.8 Billion in 2021.
An added benefit with influencer marketing is that you are able to build a deeper connection with the audience as compared to running ads. This is because the audience is able to trust the individual more easily than it would a company.
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Social Media Ads
While this field has been around for many years, it is still one of the best digital marketing tactics in 2022. This is because social media is a continuously growing space and there are millions of users joining platforms every year. This means that there is an immense potential for finding your target audience through these platforms and ads are a great way to connect to them.
In particular, Instagram is one platform that has been growing rapidly and is a great place for running ads. Not only can you incorporate unique and interactive creatives, but Instagram also allows you to hop onto prominent trends that can help you reach a larger audience.
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AR/VR Incorporation
One of the largest innovations in 2021 was the shift of ‘Facebook’ to ‘Meta’ and the introduction of the ‘Metaverse’. While the ‘Metaverse’ is still in its early stages, there is a lot of potentials when it comes to digital marketing on it. This can be done for all kinds of products and services and joining in early is a great way to create a strong foothold.
For example, if you own clothing business, you can create online NFTs (Non-Fungible Token) for your clothes. The NFTs can then be purchased by individuals and worn in the ‘Metaverse’, which will attract attention and customers to your brand.
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Visitor Behavior Tracking
Tracking the behavior of visitors on your site is a great way to gain insights into problems that users might be facing. For example, if you use session replay software like WatchThemLive for visitor tracking and find that users were leaving from your homepage, this is a problem. But, using these behavior analytics, you can work towards fixing this problem with landing page optimization tools and other steps.
What Should You Do?
While each tactic has its own advantages and disadvantages, what you should do depends on your specific business. This is because it is essential that you are able to find the target audience for your product and incorporate the strategy that works best for it. Using an incorrect strategy will cost you excess money and can also waste a lot of precious time, especially now that it is such a competitive industry.