Your profit often identifies your business growth. Your end game is more revenue, and more income means that you can find good consumer traffic.
To keep up with the tight business competition, whatever nice or trade you are into, you need to update your marketing team’s strategies.
An updated marketing idea today is SEO, and the following discussions will expand your understanding of what SEO is.
SEO: The Basics
SEO means search engine optimization, and a business website can help your site rank higher in search engines like Google, Yahoo, and Bing.
A good SE practice would help you get more traffic and thrive in the online world.
It can be easy to fail without knowing why when trying to build a successful website from the ground up.
There are many aspects of SEO. And just because one strategy works for one site doesn’t mean it will produce the same results for others.
This is where a good SEO consultant comes in.
SEO Consultant to the rescue
Once you find an SEO consultant, they can help you navigate the necessary information and processes, understand what will work best for your business, and create a successful action plan.
You can find consultants from various locations – web searches, recommendations from peers, and even forums.
Unfortunately, not all consultants are created equal — so how do you find the best one?
In this guide, you’ll learn how to choose an SEO consultant effectively, so you can improve your site rankings & increase your customer base.
Listed below are the most crucial qualities or factors you have to consider.
They understand your goals and challenges.
A good consultant will understand your business objectives and goals and help you achieve them by crafting a strategy based on those objectives.
They have a background in marketing.
If an SEO specialist has a background in marketing, that means they have experience with the sales process, brand building, and customer service.
This knowledge is critical because it helps them understand how to optimize websites for conversions — not just for rankings.
They can also help you create better content and implement marketing strategies to improve your site’s authority and build customer trust.
They’re willing to do whatever it takes to see results.
Unfortunately, working with an SEO specialist who doesn’t believe in long-term relationships means there won’t be a consistent strategy throughout the life of your campaign.
Instead, they may suggest short-term fixes that won’t help build your site over time, so it’s essential to find someone who wants to work with you over the long haul (especially if it takes months or years).
They can speak to clients on their level.
You don’t want a consultant who talks down to you or uses jargon that only other SEO professionals understand.
You want someone who understands the language of small business owners like yourself and is willing to talk about what they do in plain English.
A good SEO consultant will help you understand how search engines work, why it’s crucial for your business, and how to get started improving your website’s ranking on Google, Yahoo!, and other search engines.
They have a portfolio of results.
If you’re looking for an SEO expert with experience, look for someone with a portfolio of results.
This means they should have case studies or testimonials from previous clients so you can see how they’ve helped other businesses grow through SEO.
In addition, ask if they’ll provide you with references from past clients so you can speak directly with them about their experience working with this consultant.
If they don’t have any references or case studies, they likely have less than five years of experience in the industry.
They’re up-to-date with best practices.
SEO is a constantly evolving field, and the best consultants know that. Therefore, consultants should be well-versed in current trends and changes and which techniques are working best.
This doesn’t just mean knowing about the latest algorithms — it means being able to help your site achieve top rankings in Google’s results pages (aka SERPs).
If you find one with outdated knowledge and experience, you risk your website not being optimized for today’s search engines.
This can have severe consequences for your business, such as lost traffic and fewer qualified leads.
They’re focused on one specific niche or idea.
They have experience working with businesses similar to yours. Also, they specialize in local businesses. SEO isn’t one-size-fits-all — every type of business has unique needs regarding ranking higher on Google and other search engines.
In addition, not all SEO consultants specialize in one niche or idea.
Some specialize in specific sites, such as e-commerce or finance. In contrast, others specialize in local businesses or national brands trying to expand their reach into different markets across the country or internationally. Thus an expert in one area of business will be able to give you more targeted advice than someone with a general knowledge of all things SEO.
A good example is a dentist who hires an SEO consultant specializing in dentistry because they need help getting their practice online and reaching new patients online.
They should be able to dive deep into your industry and understand how the market is moving, especially regarding digital marketing trends.
If they don’t have experience with your industry, they may not be able to offer much value during conversations about strategy or tactics. Suppose they don’t have experience working with businesses similar to yours. In that case, this could also be a red flag as it could mean they haven’t had exposure to some of the challenges you may face as an entrepreneur or business owner (or vice versa).
They’re transparent about their process and pricing structure.
If you don’t know what you’re getting into, it’s easy to get scammed by overpriced services that don’t live up to expectations.
A good SEO consultant will explain how they plan on helping your business rank higher in search engines and give a detailed breakdown of what you’ll get for the money you spend.
You should also ask about their refund policy if you aren’t satisfied with the results after some time has passed.
Important questions to ask
Here are the most vital questions you should ask potential SEO consultants:
- What is your company’s experience with SEO? Does your company have a portfolio of results?
- Do you provide references from companies that you have worked with in the past?
- Who will be my point of contact, and how can I reach them?
- What services do you offer? Do we need all these services, or can we pare down our package to include only the most important ones?
- How often will I communicate with my assigned project manager? How often do they share with me? If there is an issue, how quickly can we resolve it?
- How much time will it take for my website to rank on page one of Google for my target keywords after we start working together, and what factors affect this timeline (e.g., changes in competition)?
- What tools do you use to track my site’s keyword rankings and traffic data so that I can monitor progress over time?
Finding an SEO consultant is like finding the right doctor, so make sure you do your due diligence.
You want someone who’s experienced, knowledgeable and trustworthy. Ask lots of questions and make sure that you feel comfortable with any consultant you hire—you might be working with them long-term.
Be careful if they haven’t been around long enough to build a good reputation or have been accused of shady tactics in the past.
It’s better to find someone new than risk getting burned by an unethical consultant who could hurt your business more than help it.