How to Leverage HubSpot CMS for Multi-Language Websites

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Written By Berry Mathew

As the digital world becomes more globalized, businesses must ensure that their websites cater to customers from different regions, languages, and cultures  through a multi-language website. Companies must ensure that their website’s interface and content convey a sense of localization to cultivate trust and credibility among their target audience. A multi-language website not only enhances the user experience but also helps establish a robust international business presence, attracting and engaging customers from around the world. 

For companies that need to expand their business globally, leveraging HubSpot CMS can be an excellent option. HubSpot CMS is a powerful and flexible tool that facilitates creating, managing, and optimizing a multi-language website. It enables businesses to customize their website for various regions and languages, ensuring a seamless experience for their visitors. 

As a growth marketing agency, using HubSpot CMS can provide the agility and flexibility needed to create and manage a successful multi-language website. Thanks to its robust set of features, companies can take advantage of its extensive content management capabilities, personalized marketing tools, and seamless integration with other marketing software. It helps businesses tailor their local SEO strategy, target specific audiences, and measure and optimize their website’s performance, all while ensuring consistency across languages, cultures, and regions.

1. Create Multiple Domains or Sub-Domains: One of the best ways to create a multi-language website on HubSpot CMS is to create multiple domains or sub-domains. This approach provides complete control over the branding and design of each language-specific website. By creating separate domains or sub-domains, you can ensure that each language has its own unique URL, which makes it easy for users to navigate to the correct language version of the website.

2. Use the Translation Feature in the CMS: Another way to create a multi-language website on HubSpot CMS is to use the translation feature. This feature allows you to translate content within the CMS itself, which is great for creating multiple language versions of a page or blog post. By using this feature, you can save time and ensure consistency in the content across all language versions of your website.

3. Use HubSpot’s Content Staging Feature: HubSpot’s content staging feature is an excellent tool for creating a multi-language website. This feature allows you to create different versions of the same page, each in a different language, and preview each version before it goes live. By using this feature, you can ensure that each language version of your website is accurate and reflects your brand and values.

4. Utilize a Translation Management System: As your multi-language website grows, you may want to consider using a translation management system (TMS). A TMS can help you streamline the translation process by managing your translations and making it easy to update content across all language versions of your website. Integrating a TMS with your HubSpot CMS can save you time and help to ensure accuracy and consistency across all language versions of your website.

5. Localize Your Content: While creating pages, it’s important to make them relevant to the region you are catering to. You need to localize your content to ensure that it resonates with your target audience. HubSpot CMS allows you to create language-specific content and customize it according to each region. You can also translate existing content and optimize it for local search engines.

6. Optimize Your SEO: Optimizing your website for SEO is crucial for ensuring that it ranks high on search engine result pages. Each language version of your website needs to follow SEO best practices to ensure that it appears in local search results. HubSpot CMS provides several SEO tools that help you optimize your website for each language.

7. Monitor Your Performance: After you have created your multi-language website, it’s important to monitor its performance. You need to keep track of website visits, engagement, and conversion rates for each language. This will help you understand how well your website is working and what changes you need to make to improve your conversions.

8. Implement Language Switching: Finally, it is important to implement language switching on your multi-language website. Language switching allows users to easily navigate between different language versions of your website. By implementing language switching, you can provide a seamless user experience that helps to build trust with your international audience.

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HubSpot CMS provides an excellent opportunity for creating and managing multi-language websites that cater to customers from different regions, languages, and cultures. By following the above steps to set up, create, and optimize pages, you can ensure that your website resonates with your target audience and ranks well on local search engines. Whether you are creating a new website or optimizing an existing one, HubSpot CMS makes the process of creating multi-language websites simple and effortless.