SEO Reselling: Outsourcing SEO Services for Agencies

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Written By Berry Mathew

SEO reselling is an increasingly popular business model for digital marketing agencies, allowing them to outsource their search engine optimization (SEO) services and focus on what they do best – developing and managing campaigns.

By outsourcing the technical aspects of SEO, agencies can save time and money while still providing their clients with high-quality results. With a growing demand for SEO experts in today’s competitive market, more agencies are turning to resellers who specialize in this area to help them meet their needs.

This article will discuss the benefits of SEO reseller services, as well as considerations that should be made when selecting a partner for your agency’s outsourced SEO services.

How do SEO reseller services work?

SEO resellers typically partner with a team of SEO experts who are able to develop and manage customized campaigns tailored to the needs of their clients. They will also provide ongoing support, helping to identify areas where further optimization is needed.

The reseller will then package and market these services under their own brand name, allowing them to quickly and easily provide clients with comprehensive SEO solutions. Agencies can also take advantage of the existing relationships, offering their services to existing customers as part of a larger package.

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Benefits of SEO Reselling:

If you’re wondering how these reseller services are better than hiring an in-house team, here are some of the benefits you can expect:


SEO resellers typically charge competitive rates and offer discounts for bulk orders, making it an affordable way to outsource your SEO needs. You’ll also save money on overhead costs such as hiring and training staff and software costs.

On the other hand, if you hire an in-house team, you’ll likely have more upfront costs and may need to spend more on training. In addition to training, you also need to buy subscriptions to various software tools to ensure your team is well-equipped and up-to-date with the latest trends.

Time Savings:

By outsourcing your SEO services, you’re freeing up time to focus on other aspects of your business. You won’t have to worry about managing the technical side of things, as that will be taken care of by your partner.

This will allow you to focus on developing strategies and campaigns for your clients and finding new opportunities. It also means you’ll be able to provide faster turnaround times, as the reseller will be able to take on a portion of your workload.

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Access to their industry expertise:

When you partner with an SEO reseller, you’ll have access to their team of experts who are well-versed in the latest trends and techniques. This will allow you to stay ahead of the competition, as they’ll be able to provide valuable insights and advice on how best to optimize your client’s campaigns.

Moreover, you can capitalize on their less SEO reseller pricing, as they typically offer discounts on bulk orders. This allows you to save even more money while still achieving high-quality results for your clients. This brings a competitive edge to your agency, as you’ll be able to offer the same services as larger agencies at a fraction of the cost.

Higher client retention rate:

Having an experienced team working on your client’s campaigns means that you’ll be able to deliver better results in a shorter amount of time. This will increase customer satisfaction, resulting in higher retention rates and more referrals.

When your clients come up with questions, queries, or concerns, you can rest assured that they’ll receive the best advice from your partner’s experts, rather than relying on trial and error. Your clients will be able to see tangible improvements in their campaigns, allowing them to make better decisions and achieve greater success.

How to hire the best agency for SEO reseller services?

Check their relevant experience:

It’s important to find an agency that has experience in providing SEO reseller services. Make sure they have a good track record of success in the industry, as well as a portfolio of clients who can attest to their level of quality.

Look into the relevant experience they have with different types of businesses, as this will give you an idea of whether they’ll be able to deliver on the needs and requirements of your clients.

Ensure they follow a structured process:

When hiring an SEO reseller, make sure they have a structured process in place for managing their campaigns. This includes a clear set of steps and guidelines that they follow to ensure that your client’s campaigns are successful.

Ask about their methods and techniques to ensure that their approach is tailored to the specific needs of your clients. This will ensure that you’re only partnering with an agency that has the knowledge and expertise to deliver on its promises.

Check their reviews and ratings:

When hiring an SEO reseller, it’s important to check their reviews and ratings from past clients. This will give you a better understanding of the quality of services they provide and the success rate of their campaigns.

You should also ask for client references so that you can get an impartial opinion on the agency’s performance. This will help you make an informed decision when it comes to choosing the best agency for your needs.

Their SEO reseller pricing:

Finally, it’s important to consider the agency’s SEO reseller pricing before making a decision. Different agencies offer different packages and discounts, so it’s important to compare them to find one that offers competitive rates while still delivering high-quality services.

You should also take into account any additional fees or charges, such as setup fees or payment processing fees. Make sure you understand the terms and conditions of their contracts to ensure that you’re not getting into a deal that won’t benefit your agency or your clients.

Wrapping up!

Outsourcing SEO reseller services can be an effective way to save money, increase customer retention rates and provide better results for your clients. However, it’s important to do your research and find an agency that offers competitive rates and has the necessary experience in providing quality services.

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