Back in the day, aspiring entrepreneurs found it difficult to set up a business. That is why most of them failed while getting their organization off the ground. But we have come a long way since then. Starting a business has become easier, thanks to the ever-increasing footprint of technology. Present-day entrepreneurs do not necessarily have to rely on a lot of workers or big commercial offices to conduct their business operations. They have several online resources available to get the job done.
Having said that, it is astonishing to learn that an overwhelming majority of small businesses still crumble within the first five years. Among other things, poor marketing is responsible for it. The contemporary breed of customers does not subscribe to the typical marketing gimmicks. So it is about time small business owners realize that smart marketing is the way forward. If you are wondering where to get started, going through the following marketing tips will help.
- Leverage SEO
People follow a certain pattern when it comes to searching for online information. They are most likely to go to the top three pages when they search for a specific keyword on their browsers. For example, if someone types “how to start a lipgloss business?” in the search engine and has looked at all three pages but still cannot find what they are looking for, they will change their keywords and try another search. What does it indicate? Well, the answer is pretty simple; you must earn a slot in the top three positions in the world’s leading search engines. That is where SEO (Search Engine Optimization) comes into play.
Experts divide SEO into two main categories – on-page SEO and off-page SEO. On-page SEO refers to everything you can do on your website to improve your ranking. This includes working on site speed, headlines and headers, title tags, image optimization, and more. Off-page SEO, in contrast, refers to any actions taken on other websites that could influence your rankings, which generally involves acquiring quality backlinks.
SEO does not get you ahead of your competitors overnight. It will take a few months before the search engine starts rewarding you. Remember, there are a host of black-hat SEO practices that might bring faster results.
- Get Into Email Marketing
There is no denying that marketing has become cheaper after the inception of digital tools. But companies still allocate a significant chunk of budget to promote themselves. Since small businesses have meager financial resources, they often lag behind effective marketing. If you are undergoing the same problem, emails are the answer for you.
Email marketing is a cost-efficient strategy. It offers a high ROI. Statistically speaking, every single dollar spent on email marketing could lead to an ROI as high as 44 dollars. But, at the same time, people have become very selective about opening and reading emails nowadays, as scamming and cybercrimes are very normal via email. Therefore, we would recommend you optimize your emails using the following hacks before sending them to customers:
- Grab attention with the subject line and introduction: First impressions count big time. Your subject line and introduction should be clear and engaging. Also, make sure to keep them short and right on point.
- Create a sense of urgency: You need to convey urgency to let your customers know that they must act quickly if they want to reap the benefits of what you offer. You can do so in multiple ways. Incorporating a countdown timer in the copy is a popular option. However, you can also use time-sensitive words such as hurry, quick, now, fast, and so on.
- Add compelling CTAs: At the end of the day, a marketing campaign is all about conversion. Enter CTAs! They will prompt the reader to take the desired action. Be sure to add a bold and eye-catching CTA button so that a casual reader can easily notice it.
- Invest In Social Media Marketing
Social media is rapidly becoming a key component of digital marketing. It allows you to reach millions of customers around the world within a fraction of a second. If you are not available on social media, start by creating a social media profile for your company and begin posting engaging content. Customers take brands’ social media accounts very seriously. Hence, make it a point to optimize your social media profile with relevant information about your company.
Also, do not forget to monitor the Key Performance Indicators (KPIs). KPIs are metrics that measure where your overall social media is heading. Tracking specific numbers will enable you to modify the campaign according to the response from followers.
Marketing is instrumental for the long-term sustainability of a business. But that does not mean you should never look beyond conventional practices. If anything, they can only delay your failure, not prevent it. So it is highly advisable to switch to the modern-day marketing techniques listed above.