Strategies for Making Your Cover Letter Stand Out in a Competitive Job Market

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Written By Berry Mathew

The ultimate objective of submitting a job application is to receive a job offer. However, before that can happen, you must distinguish yourself as a top candidate among the vast pool of applicants and secure an invitation to an interview. One effective way to enhance your application and increase your chances of being identified as a top candidate is to write a well-crafted cover letter. 

While it is important to master the art of writing a strong cover letter, not everyone is confident in their writing abilities or has the time to dedicate to crafting a compelling letter. In such cases, using a professional cover letter writing service can be a valuable option.

A reputable cover letter writing service can provide expert guidance on crafting a personalized cover letter that highlights your unique strengths and qualifications. They can help you articulate your skills and experience in a way that aligns with the job requirements and the employer’s needs. Additionally, a cover letter writing service can help you avoid common mistakes that could hurt your chances of securing an interview, such as including irrelevant information or failing to demonstrate your value to the company.

By using a cover letter writing service, you can save time and ensure that your application stands out among the sea of other applicants. You can also feel confident that your cover letter accurately represents your skills and qualifications, increasing your chances of being identified as a top candidate and securing an interview.

Your cover letter should not only complement your CV but also demonstrate a clear connection between your skills and experience and the ideal candidate profile.

As you progress in your career, you will likely have to submit numerous CVs and cover letters. Therefore, it is crucial to master the art of writing a strong cover letter. A well-written cover letter can set your application apart from the many others that an employer receives. To increase your chances of being selected for an interview, we have compiled some valuable tips to help you prepare a winning cover letter.

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How to share a cover letter with a potential employer

There are several ways to submit a cover letter to potential employers, depending on their application process. The cover letter may be written on a document and turned into a PDF file for uploading to a hiring website or attached to an email with your resume. In other cases, the cover letter may simply be written in an email to the hiring manager with your resume attached.

Top 10 tips for writing a cover letter

  1. Write a new cover letter for each application.

If the cover letter is too generic, it will indicate that you have used it for more than one application. Hiring managers are likely to see this as laziness and a sign of lack of interest in the position. Write a new cover letter for each application, including specific information such as relevant skills and experience.

  1. Address the hiring manager by name.

Addressing the hiring manager by name will make your cover letter stand out, as most candidates write “To Whom It May Concern” or “Dear Sir/Madam.” You can find the hiring manager’s name on the company’s website, through a LinkedIn search, or by calling the company and asking for it.

  1. Follow directions.

Some companies have a specific cover letter format and they include it in the job description. Make sure you follow all the guidelines on format and content so you don’t get penalized early in the hiring process. A compliant cover letter shows that you know how to follow instructions – an important skill for most positions.

  1. Emphasize specific, essential skills.

Your resume should list all the skills that fit the job opportunity, but your cover letter should include skills specific to the role for which you are applying.

For example, a marketing position may require a candidate with social media and communication skills. Make sure your cover letter details these skills and your previous experience demonstrating your abilities.

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  1. Use simple and affirmative language.

Try not to make your cover letter sound too formal, because this will make it difficult for the hiring manager to assess your personality. It may also come across as insincere. If possible, use affirmative verbs such as “founded,” “initiated,” or “managed.”

  1. Proofread your cover letter.

Spelling errors are one of the most obvious ways to determine that someone hasn’t paid attention to detail. A quick read of your cover letter should alert you to any errors. Identifying bad grammar can be a little more difficult, so it’s best to use simple language. Use a spell checker that will highlight any errors you may have missed.

Examples of Cover Letter Opening Sentences 

  • As an IT professional with high-level management experience in the IT industry, I realized that the best way to succeed was to leverage my existing resources, set clearly defined goals and strive to expand my capabilities.
  • I am very interested in the entry level position available at ABC Investment Partners. I recently graduated from X College, and my courses in investments, finance, and business have given me a solid base on which I plan to build my career.
  • I am writing to express my great interest in the international marketing position at WellCam, Inc. My colleague Jeanne Doling recommended that I contact you directly about the position, given the years I have spent developing successful campaigns for X.
  • I am writing to express my interest in the Assistant Editor position posted on Monster.com. Given my five years of editorial experience and excellent abilities, I would appreciate it if you would consider me for this position.
  • I am very interested in pursuing a career in teaching. With experience in both elementary and middle school as well as activities outside of the traditional classroom, I have a variety of experiences and a lot to offer.
  • I have the pleasure of being acquainted with one of the counselors on your staff, Eleanor Seville. She informed me of an open position and recommended that I contact you.
  • I was excited to read about the administrative assistant position at X. I have several years of administrative experience in various fields including insurance and finance.