Social media management and marketing are constantly changing and evolving. The new rules and policies arise as well as the ways people interact with them. That’s why it is extremely important to stay on top of trends to be successful in it.
Whether you are a small business owner, a student influencer, or a freelance social media manager, there are several rules or hacks you need to know about.
Social Media vs. a Personal Website
First of all nowadays, it is not reasonable to have accounts on all platforms available. A good idea is to have 1-3 channels and a personal website. Any business or individual needs to narrow down their reach to the ones that are the most relevant for their goals.
For example, if you are running a business targeted at students, you need to choose the social media where this demographic is. Facebook is dominated by adults whose main goal is to keep up with their friends and colleagues. On the other hand, Instagram is used by a younger generation with higher education, and Twitter is full of Gen Z and Millennials. So it would be wise to focus on Instagram and Twitter.
Of course, it is also essential to have a business website. And it has to be different in the content and appeal from SM accounts. Look at how a write my term paper service WritePaper does it, for example. This is a professional academic platform aimed at helping students with their college papers. They have a beautifully optimized website both for desktop and mobile users. One of the most powerful features is the blog, which has a lot of free advice and actionable tips on how to make one’s writing better.
So a student can not only get expert help when in need but also benefits from the helpful content available. It builds trust with the brand and offers value to customers.
One of the most effective promotions strategies is to diversify the content between different social media and the company’s website. All the channels should complement each other, not be an endless repetition of the same info. And the platforms you choose have to be relevant to the target audience.
Schedule and Organization
Consistency is the key. You need to create a well-designed strategy, manage an editorial calendar, and schedule regular posts on all sites. Be aware that every one of them has a different recommended number of posts per day (according to Hubspot):
- Facebook – 3 times per week minimum, once a day ideal;
- Tik Tok – several times a week minimum, 3 times a day ideal (there is no such thing to post too much there);
- Twitter – once a day minimum, 3-6 tweets a day is good;
- Pinterest – once a day min, 3-5 pins a day good;
- Instagram – once a week minimum, optimal is once a day;
- LinkedIn – twice a week, no more than 1 post a day.
Of course, it is challenging to keep all of that in mind, so a schedule with all deadlines, times, and prepared posts is a must. To optimize this, you can use services like Hootsuite or Sendible. There you can create a schedule of posts for various sites.
The next hack is quite simple, yet a lot of people disregard it for some reason.
Your branding should be consistent everywhere you are active. It means the same font, colors, visuals, and logos. It increases brand awareness and recognition. And it also makes it look more professional and credible, which is particularly important for such industries as education on social media or technology.
At the same time, the content should be tailored for each particular SM. Every one of them has its guidelines and algorithms. Something that performs well on Facebook might flop on Instagram completely.
It means adjusting the size of the pictures and video formats. It also ensures the type of content and its presentation. For instance, do not create a thread of a Facebook article on Twitter. It is better to simply share the link with an actionable CTA there.
Use in-Build Tools
Another great thing about various sites is that they all have versatile tools for professional use. These tools work both for brands and companies as well as individual influencers.
Usually, all those in-built features are pretty easy to use and completely free. Those are analytical reports, data insights, and eCommerce opportunities.
For Facebook, look into Facebook for Business. It is specifically created for small businesses and helps them grow and gain more attention from users. You can be more strategic with your activity, connect with the target audience, and stay relevant.
Instagram has a similar feature called Instagram for Business. It offers analytics and some advanced features, like sponsored posts, advertising, and selling products directly via the platform. All of that is extremely important to know more about your followers, how they interact with content, when they interact with it more, what they like. All of that should be used for a further marketing strategy.
Twitter has Analytics created to boost one’s reach and gain more traction. LinkedIn has Sales Navigator, also an incredibly useful feature for professionals.
All of these tools allow the creation of data-driven strategies and content.
This one is pretty straightforward. Promote valuable content across various media.
Add “share” and “follow” buttons to your website/blog. And promote blog posts on social media. At the same time, add a link to the brand’s website to the SM bio.
Use this for pieces that have the potential to go viral. Always add visuals – posts with pictures, GIFs, or infographics always perform much better.
Partner with Micro-Influencers
Micro-influencers usually have 3,000-100,000 followers. As a result, they have a more authentic and direct connection to their audience. They also usually have a distinctive niche and thus a more engaged audience. The fact that they have a smaller audience is what makes them experts in one particular subject. It is a powerful combination when it aligns with your product/service.
For example, if you work in the mental health awareness niche, there might be micro-influencers to partner with right in your audience.
Such cooperation is usually more effective and more affordable at the same time.
Today it is extremely convenient to set up online shops directly on Facebook or Instagram. It eliminates the extra step a user would have to take to your website.
And the fewer steps in the buyer’s funnel are, the easier it is to get to check out. It is easy and convenient for users. At the same time, it is pretty useful for the brand too. So it only makes sense to set up the shops directly via SM.
It is impossible to underestimate the importance of social media management in a marketing strategy. Every company has to exist online and be closer to its customers. And doesn’t get any closer than being connected right through the SM apps.
To be successful, one must be organized and precise about their strategy. The decisions should be data-driven and specific. Narrow down the number of accounts you have but focus on consistency and quality of the content. Adjust, update, and cross-promote the best pieces of content. And, of course, make it easier for customers to buy from you.