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The Exhilarating Growth of TikTok

The Exhilarating Growth of TikTok

by Krutika Lohakare

TikTok is one of the commonly considered social platforms when it comes to B2C promotions today. This is because this is the platform that is having a massive user base. This application is home to around 1 billion monthly active users, which is expected to rise in the coming times. To attain this growth, TikTok faced many hurdles. However, the platform achieved this growth in a very short period. In this article, we are about to showcase the growth achieved by TikTok with time.  

The Complete Video- Application:

TikTok had its official launch in 2016. It was launched as a complete video application. Back then, there was no or a meager number of video-centric social applications. Today, we have a separate section for videos on Facebook. But this section was not present during that time. Thus, TikTok had foreseen the future and rolled out a complete video-centric application. Watching an endless number of videos in a single spot gave a new experience to the viewers. Especially Generation Z and Millennials were easily driven towards TikTok. These both age groups were the common social media users. As they liked this social application, it eased the process of increasing its user base. Within two years from its launch, TikTok managed to have a stronghold across all the major countries, including the USA, China, India, and Brazil. On watching the growing user base of TikTok, many marketers started to give preference to TikTok for doing marketing promotions. This led to the advent of the paid services. There are services like TweetPhoto that have been aiding brands to generate potential leads on TikTok. These services provide buy tiktok likes and views package, which can boost the reach of the videos. 

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The Role of Influencers:

Influencers are playing an essential role in the growth of this social application. The success of any social platform is entirely dependent on the content it provides to the viewers. Influencers are the primary content providers on TikTok who are having a huge follower base. Many people switch to TikTok mainly to watch the content of their favorite influencer. These influencers used to come with fascinating content consistently, which acted as fuel in the growth of this social application. Some of the influencers buy TikTok views to elevate their views count. The impact TikTok has left in the social media industry is remarkable. The majority of the trends that prevail in the social platforms used to have their inception only on TikTok. For example, the AURORA trend, which is famous on social media in recent times, began on TikTok. Today, we can see content in this trend across the majority of the social applications. This is the impact of TikTok. This lip-synching social platform plays a pivotal role in the social media industry. Many platforms are trying to attain the place of TikTok, but they miserably fail. Today, at time intervals, a newly launched social application caught the people’s attention and used to witness an increase in its user base. But such factors do not affect TikTok in any way. Even today, the platform is seeing a considerable number of new users every day. This is the growth of TikTok and its sustainability. There is an uncountable number of talented influencers on this platform that determines and drives its growth. Services like Bribble are helping many budding influencers with regard to creating engaging content on TikTok that could drive people easily.

Many renowned brands are leveraging the TikTok influencers as a medium to popularize their products. Thus, influencers are being utilized as a tool for brand awareness, considering their massive follower base. For example, even famous brands like Nike, which is having stores across various countries, are using TikTok influencers to advertise their new launches. This implies the potential of the TikTok influencers. Today, TikTok influencers are making a considerable sum of money through these B2C brand promotions. Another added benefit is that we could find influencers for various niches on this social application. So, a brand can most probably find an influencer for its niche on this platform. This is also a crucial factor that has been driving many brands towards this minimal-duration video social application.

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Wrapping Up:  

There is also a growing demand for micro-influencers on TikTok. Some brands have promoted their products through more than one micro-influencer and fetched a good return. So, these influencers are a good choice for doing promotions. Thus, this platform is the best tool for brand promotions in the present times. 

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